Erin Fortes "Sunshine Enema" Marketing Package

"The most interesting, and humorous, aspect of the design is undoubtedly the enema shaped memory stick that contains the band’s demos; a design feature that when combined with its ‘pill bottle’ container, demonstrates the creative heft integrated into this offering."

GAP UPSIDE DOWN STORE

"Shopping turned on its head" isn't just a meaningless tagline for GAP. They literally mean it. To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down. All of the mannequins, displays and even the sign were flipped, as well as some cars and a hotdog stand outside of the store.