GAP UPSIDE DOWN STORE
"Shopping turned on its head" isn't just a meaningless tagline for GAP. They literally mean it. To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down. All of the mannequins, displays and even the sign were flipped, as well as some cars and a hotdog stand outside of the store.
Libellés : brand, clothing, display, fashion, funny, GAP, loyalty, mannequins, marketing, program, promotion, sign, store, tagline, upside down, weird



































